Our Rebrand – Figtree Companies & Kavanah Communities

August 2024

In line with Figtree Company’s aspiration to move into the next stage of growth, we have come together as a team to journey through the process of change in our expansion plans. 

This journey started with the Business Show in Singapore in 2023 where Figtree Companies,  rooted in the heart of the beautiful Philippines, was inspired to venture strategically into the global arena. 

“We realized that it was time for the next step and it was important to ensure our brand appealed to a wider audience globally, and that we needed to start to think global and act local. Deep down we believe that Kavanah Communities will eventually have an appeal globally. ” Franco Pedrogosa, President and CEO said. 

The change process is a journey that is still ongoing starting with a Market Audit and a Global Brand Workshop in the Philippines where we invited Change and Brand Advisors from Singapore. They engaged with our core team to develop our Purpose, Vision, and Mission for Figtree Companies and Kavanah Communities and built the foundations of our Brand Architecture. It involved unlocking consumer insights that resonate across the core businesses of Figtree Companies, Figtree Properties, Figtree Farms, and FMP Fervid. 

Launching our integrated global website brings together all the businesses to tell the inspiring story of Figtree Companies. Figtree Companies aims to cultivate legacies through our decisions and actions in nurturing land and estates – creating lifestyle experiences for generations of global homeowners, farmers, eco-tourists, and partners. 

Kavanah Communities’ purpose is to create Eco-Havens which brings you back to your roots  – reconnecting you to nature through cultivating holistic estate-farming lifestyle experiences nestled in serenity, safety, and peace. This complements the pillars of Live, Nurture and Play – brought to life by Figtree’s various businesses including the Figtree Properties and Figtree Farms.